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SEO for Insurance

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ROI Driven SEO Agency for Insurance

The insurance industry is growing further and further into the online space and as it does so, the necessity for SEO grows with it. As price comparison websites have boomed, they’ve dominated the search engine results as they constantly compete against each other. This makes it extremely hard for individual brokers or agents to stay visible to their potential customers. SEO is therefore incredibly important within the insurance industry in order to compete against a comparison site dominated webspace. If your insurance business isn’t visible, poorly designed or not optimised for your target audience you’ll struggle to see a high conversion rate.

Each and every business has unique goals, and your insurance company is no different. Whether it be customers enquiring, getting a quote, learning more about your coverage, or simply trying to get them onto the phone, we will work with yourself and your team to understand your goals and how we can optimise our campaigns to achieve these. There is not set deliverables for any campaign, we will create a bespoke strategy to ensure you get the leads that drive ROI for your business or target your specific audience, in this case people looking for insurance.

Our team of SEO experts will implement and track the strategy, and unlike a lot of SEO agencies we provide full transparency through the process. This holds us accountable, encouraging us further to generate results an allowing you to see a further ROI from the campaign and meet targets within the insurance sector.

We have worked with insurance around the country to increase visibility for their services. As your insurance business is a trying to reach a national audience with various policies for different needs, would suggest a bespoke strategy that helps build your brand nationwide. This allows us to focus on other ranking factors such as product titles and descriptions, URL optimisation, meta descriptions and many more factors that search engines will take into consideration.

National Optimisation for Insurance

With an investment in us, you can rise above these common mistakes and avoid losing the throne to others. Aim to be the best. If you think you’re ready for the next level, search engine optimization has the potential to boost your insurance site’s visibility and make you the market leader in your industry. SEO is not an overnight process, but the good news is that your investment in SEO is a double-edged sword. The optimisation we provide will even pay for itself in a very short time, while its effects will last for many years.

If you specialise in a certain specific insurance, we can optimise for these particular policies. For example, lets say you specialise in shipping insurance, we can focus our SEO practices around generating leads for this particular search term which will push you higher up the rankings when a potential customer is looking for this type of policy.

The Best Research Strategy For Your Business

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Here at MR.SEO we understand that we are only as good as our last campaign. We strive to provide the most accurate research that enables us to build your campaign with the full confidence that we will achieve the goal sets.

We will always look to take advantage of quick wins within your bespoke SEO strategy. However, we will also have an in-depth focus for the longer-term strategy that will ensure the business Is always generating an ROI from it’s SEO spend.

We will work as an extension of your team to provide growth across the relevant areas of your insurance service so you can tailor your policies or products based on our research into what people are searching for.

What Does Our Insurance SEO Service Include?

Lead Generation Through SEO

The goal for every SEO campaign is to provide an ROI. This is why businesses continue to invest in our services to facilitate growth for their own.

A national SEO campaign for an insurance company will start with keyword research, the art of understanding the volume of search for your services. Which policies are being searched for? What is it you offer that there is a search engine demand for? You need to know what potential customers are searching for in order to know which services they require that you might not offer currently or which services they require that you can push further in house.

For example, if you offer home insurance, you might rank for “home insurance quotes” which gets 33100 searches a month, as opposed to a more specific individual item such as “laptop insurance” which generates a further 3600 searches that you might be missing out on. Insight such as this can help you strategize your business and increase your ROI even further.

We use this data to build the correct strategy for your website by implementing optimised landing pages based on the keyword data.

We track and report on the important stats that drive your campaign such a keyword growth and trends in organic traffic.

A National Optimisation For Your Insurance Business

A national optimisation would be heavily service based. Instead of focusing on your local area to generate leads, we would focus on ranking for whatever it is sets you apart from the rest. In the insurance industry it could be your exclusive policies, your cheaper quotes or your customer incentives that we would optimise. The intention being that the URL’s are Google friendly, we would rewrite the meta-descriptions so that they are appealing to the customer, apply our extensive keyword research to your page content and optimise the titles and headings.

Why Choose MR SEO?

With over 10 years of SEO experience under our belt, whatever industry your business is in, we have probably done it. Despite specialising in a range of industries such as fashion, education, accountancy, retail, hospitality and many more, no challenge is too big for us to take on.

We’ve worked with some of the UK’s biggest companies such as Virgin Media and John Lewis as well as seen phenomenal growth in some of our longest standing companies such as Ocean Florida and Car Finance Genie. With over 10 year’s experience in SEO, we have worked with individual insurance brokers and advisers as well as larger insurance companies.

With competitive, affordable prices, whatever your price range we can offer our expertise and knowledge to help you see improvements wherever you need them.

With monthly rolling contracts, there are no hefty sums to pay upfront. We’re so confident you’ll be happy with our results we don’t tie you down to fixed terms!

Get in touch today, let’s work together!

Our Client Success

Case Study Icon 1 0191.32 % increase in organic traffic
Ocean Florida live for Florida. Since 2004, they have been championing the Sunshine State and have sent over 250,000 holidaymakers there. We’re proud to be working with UK’s number 1 independent Florida specialist. This allows them to work with the biggest airlines, celebrated cruise lines and the best accommodation providers to create the perfect Florida holidays for our customers. They’re ATOL and TTA bonded, so you can book in full confidence, knowing that you’ve got an expert planning your holiday, and that you are fully protected.
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Case Study Icon 2 01231.24 % Increase in organic traffic
Car Finance Genie are a Car Finance company based in Essex. Their mission is to remove all of the hassle and stress from the process of finding a car and securing finance. CarFinanceGenie successfully simplifies a process that can be daunting and confusing for many. However, they felt their business wasn’t reaching it’s full potential through organic search and so came to us to assist them.
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Case Study Icon 3 011198.39 % Increase in ranked keywords
Cars Under 3000 is a family run business in Rayleigh! Their aim is to provide a first-class service at an affordable cost, and we don’t believe anybody does it quite like them. They understand that buying a used vehicle isn’t always easy. And so, aim to make the process as simple and enjoyable as they possibly can. They don’t just want you to come once and leave with a car you’re satisfied with. They work build a relationship, that brings you back time and time again for all your motoring needs.
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Ask The Experts About Insurance SEO

It’s so important for all businesses, especially within the insurance industry to have a thorough SEO strategy. Google processes over 3.5 billion searches per day with numbers growing by the day. We’re work to make sure your visible for the searches that results in leads for your establishment.

The insurance specifically though, is heavily competitive at all times. You are now no longer just competing against other insurance companies but price comparison sites too. This means that a customer incentive, a reasonably priced quote or a policy that your competitors do not provide are all worth shouting about. If we optimise pages for these incentives, good internet traffic and conversion rates can help set your business apart from the rest.

Our team at MR.SEO have over 30 years in SEO experiences between them and have worked with some of the fastest growing businesses with the UK and in Europe. We have generated results in the insurance businesses all around the country across various types of businesses such as insurance agents, brokers and standalone companies. We have the experience to create the perfect strategy for your business.

Historically SEO companies suggest all campaigns take 6-12 months to see results. Although that case in the most competitive of industries, it’s simply a myth in the current climate. We tend to see a positive impact from the campaign in month 2-3 across our clients. In the insurance sector specifically, you might see your results skyrocket when you introduce a new customer incentive that we optimise for, for example.