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Strategic Collaboration: How SEO and PPC Work Hand In Hand To Deliver Results
Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing methods used to boost the online visibility of a

Local SEO Checklist For 2023 – How To Rank Better Locally in 10 Actionable Steps
I get asked time and time again by small business owners, how do I get ranked in my area on Google? It is a valid

How To Allocate Your SEO Budget
Figuring out how much money your business should spend on SEO is an inexact science. It doesn’t help that, with marketing, there is never a

3 indicators to assess SEO ROI
Organisations around the world spend significant sums of money on search engine optimisation (SEO) every year, in the hope of improving their rankings in the

Why WooCommerce is a Great Plugin to Start Optimising Your Site
Making an online store and steering it to success is tricky. You can’t just hurriedly throw together an ecommerce website comprising a few product pages

How To Optimise Shopify For Best SEO Practice
Running an online store isn’t easy, but Shopify can make it appreciably easier. Shopify is an ecommerce platform that helps webmasters to bake a range

3 Best SEO Plugins For WordPress Websites
WordPress is a powerful CMS (content management system) for use in both building and promoting websites of immense functionality. The platform itself has been put

The Ultimate Guide To WooCommerce SEO Plugins for 2023
If you have recently founded an e-commerce business, you might have already decided to use WordPress to build your new company’s website. However, you

The 26 Best WordPress Plugins For SEO In 2023
WordPress is a popular choice of content management system (CMS) for websites — and much of its appeal lies in the impressive range of plugins

How To Build The Local SEO Strategy Using WooCommerce
While many people might consider WordPress a no-brainer as their choice of content management system (SMS) for use in building a website, if you are

Why SEO Is So Important In The Travel Industry
SEO, or search engine optimisation, is the process of improving a website so that it is more visible when people use a search engine to

Why WordPress is the best platform for SEO
Put simply, WordPress is the most popular way to create a website or blog. It’s estimated that WordPress hosts about 43% of all the websites