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SEO Agency For Car Dealers

Running a busy car dealership can feel like an impossible task at times. Between securing new models, advertising these models and driving leads and then striking deals, you can’t lose your eye off the ball for a second.
As the car dealership market thrives, competition grows with it. To beat competitors, build your brand, increase your visibility and most importantly generate leads, car dealerships have become increasingly reliant on their presence not only on the roadside but on the internet, too. The days of waiting for people to come through your door and have a look at what you have to offer before leaving with the keys are over.

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Why Car Dealerships Need SEO

Now, younger generations will spend hours and hours scrolling through the web looking for a dealership that offers exactly the make and model they are looking for in the right colour and the right statistics to back it up.
This means they’ll only visit your dealership once all the boxes are ticked. Think of your website and your online digital visibility as a shop window. If you offer the car they want, how do you get it in front of their eyes without them visiting you personally. Easy- SEO.
SEO, or Search Engine Optimisation, is the science behind increasing your online visibility, improving your keyword search term rankings and driving traffic and leads to your site.

Rather than wasting your time trying to do SEO yourself and adding another thing to your busy schedule, invest in us to do it for you. SEO is not worth gambling on.
SEO is incredibly important within car dealership in order to be visible to customers, whether it be through search terms such as “Car Dealer Romford” or through specific makes and models of cars such as “Black Ford Focus 2019 plate” If your car dealership isn’t visible, poorly designed or not optimised for your target audience you’ll struggle to see a high conversion rate.

Each and every business has unique goals, and your car dealership service is no different. Whether it be customers purchasing cars online, booking an appointment to come to your showroom, or just asking a question about a vehicle that might later result in a successful purchase, we will work with yourself and your team to understand your goals and how we can optimise our campaigns to achieve these. There is not set deliverables for any campaign, we will create a bespoke strategy to ensure you get the leads that drive ROI for your business or target your specific audience, in this case people who are looking to purchase a new car.

Our Digital PR Service

We believe our digital pr service is unrivalled, here’s why…

Our Car Dealership SEO Process

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Here at MR.SEO we understand that we are only as good as our last campaign. We strive to provide the most accurate research that enables us to build your campaign with the full confidence that we will achieve the goal sets and your car dealership is no different.
We will always look to take advantage of quick wins within your bespoke SEO strategy. However, we will also have an in-depth focus for the longer-term strategy that will ensure the business Is always generating an ROI from it’s SEO spend, whether that be through a online car sales, enquiries or face to face visits.

A national optimisation would be heavily car model based. Instead of focusing on your local area to generate leads for people looking for a car dealership in general, we would focus on ranking for whatever it is sets you apart from the rest – the car models you offer. In the car dealership industry it could be your harder to find models of cars or competitor-beating prices that we would optimise so that the URL’s are Google friendly, rewrite the meta-descriptions so that they are appealing to the customer, apply our extensive keyword research to your page content and optimise the titles and headings.

We use the information form the keyword research and the competitor analysis to build what we call as ‘keyword sitemap’

This is essentially the strategy document where we outline was pages will be optimised for what keyword set. This is vital in ensuring there is no cannibalisation across the website and search engines can understand how to crawl the website.

Next comes the on-site audit. Here we will implementing the on-site changes we recommended within the overarching keyword sitemap. In some cases, we may suggest new product or locations pages for business to ensure we’re able to rank well for local SEO. Title tags, H1 & meta descriptions will all be unique for each page with the main goal to optimise the website for local search.

Like everything we do here, we will provide a full report that covers deliverables and how we’ve achieved the formally agreed KPI’s.

Your car dealership is no different. However you measure success, we can report on. If you want to measure success through online car sales, face to face visits or telephone calls, we can make sure our reporting reflects this.

Our Client Success

Case Study Icon 1 0191.32 % increase in organic traffic
Ocean Florida live for Florida. Since 2004, they have been championing the Sunshine State and have sent over 250,000 holidaymakers there. We’re proud to be working with UK’s number 1 independent Florida specialist. This allows them to work with the biggest airlines, celebrated cruise lines and the best accommodation providers to create the perfect Florida holidays for our customers. They’re ATOL and TTA bonded, so you can book in full confidence, knowing that you’ve got an expert planning your holiday, and that you are fully protected.
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Case Study Icon 2 01231.24 % Increase in organic traffic
Car Finance Genie are a Car Finance company based in Essex. Their mission is to remove all of the hassle and stress from the process of finding a car and securing finance. CarFinanceGenie successfully simplifies a process that can be daunting and confusing for many. However, they felt their business wasn’t reaching it’s full potential through organic search and so came to us to assist them.
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Case Study Icon 3 011198.39 % Increase in ranked keywords
Cars Under 3000 is a family run business in Rayleigh! Their aim is to provide a first-class service at an affordable cost, and we don’t believe anybody does it quite like them. They understand that buying a used vehicle isn’t always easy. And so, aim to make the process as simple and enjoyable as they possibly can. They don’t just want you to come once and leave with a car you’re satisfied with. They work build a relationship, that brings you back time and time again for all your motoring needs.
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Car Dealership SEO FAQs

Historically SEO companies suggest all campaigns take 6-12 months to see results. Although that case in the most competitive of industries, it’s simply a myth in the current climate. We tend to see a positive impact from the campaign in month 2-3 across our clients. In the car dealership sector specifically, you might see your results improve instantly depending on how well your website is structured and designed or the wide variety of models you offer.

Our team at MR.SEO have over 30 years in SEO experiences between them and have worked with some of the fastest growing businesses with the UK and in Europe. We have generated results in the car dealerships all around the country across various types of businesses such as live exclusively online dealerships, vintage and rare care dealerships and supercar dealerships. We have the experience to create the perfect strategy for your business.

It’s so important for all businesses, especially within the car dealership industry to have a thorough SEO strategy. Google processes over 3.5 billion searches per day with numbers growing by the day. We’re work to make sure your visible for the searches that results in leads for your establishment.
The car dealership industry specifically though, is heavily competitive at all times. With cars often being sold within days of going live on the site if they are sought after models, getting these infront of customer eyes is essential for good business. If we optimise pages for these makes, models and car features, good internet traffic and conversion rates can help set your business apart from the rest.