- Client: Ocean Florida
- Service: SEO
- Sector: Travel
Ocean Florida live for Florida. Since 2004, they have been championing the Sunshine State and have sent over 250,000 holidaymakers there. We’re proud to be working with UK’s number 1 independent Florida specialist. This allows them to work with the biggest airlines, celebrated cruise lines and the best accommodation providers to create the perfect Florida holidays for our customers. They’re ATOL and TTA bonded, so you can book in full confidence, knowing that you’ve got an expert planning your holiday, and that you are fully protected.
Ocean Florida came to our SEO team looking to increase visibility across key segments within the business. Our KPI’s were aligned with the wider goals of the business to continue growth within current products offered as well as venturing out to wider holiday destinations. We were tasked with trying to stay ahead in a saturated, busy market competing against some of the biggest travel brands across the planet.
MR SEO created a clear strategy focused on key areas to improve both on-site & off-site that not only generated traffic increase but also focussed on generating enquiries around the products that make a higher ROI for the business.
The solution started with keyword research and understanding the search volume across destinations and products that the business offered. Once we had insights in this, we implemented on sight optimisation as well as monthly technical audits to enhance their keyword visibility and site traffic.
We also worked alongside a wider marketing team and CRO specialist to utilise data that enabled us to optimise the campaign for ROI. For example, we understood what destinations would return a higher profit margin for the company.
We also consulted with their PPC team to understand trends across keywords had a higher conversion to enquiry. We then optimise our SEO campaign alongside the important data to optimise the strategy of our campaign. We had a strategy in place for content marketing initiatives that built relationships and links to drive the wider campaign across various segments. In addition to this we consulted and executed a digital PR campaign that was used to super charge SEO efforts alongside other benefits to the business such as data and brand awareness.
Even with the extra difficulty of the pandemic, our SEO campaign saw Ocean Florida have an increase of 25,756 added conversions solely from organic traffic.
Ocean also boast an incredible 340 keywords in the top three positions for various stunning destinations and products across the globe. This is an increase from 70 when we began the campaign. In such a hostile and competitive industry where one keyword position can make all the difference, we are incredibly proud of the level we achieved our set deliverables and the results we have seen since.
Arguably our most impressive stat, however, is the 91.32% increase in organic traffic to Ocean Florida’s site. With nearly double the rate of visitors, we knew our campaign strategy had paid off and will continue to do so when the industry is back on it’s feet.
Beyond statistics we are incredibly proud of, this case study allowed us to flex our communication and relationship building skills as we worked closely with the internal team to understand their business from the inside out. This is a great case study in how working together as a team can generate results and help a business reach it’s full potential.