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Digital PR Agency & Services in London

Digital PR has become almost a buzzword in the last few years when aligned to SEO. Contrary to beliefs, it is a stand-alone service that can generate fantastic results as well supporting your wider SEO strategy. John Mueller, a Google search analyst, said that Digital PR was as important as technical SEO.

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ROI Driven PR Agency in London

Our digital campaigns are built upon your marketing goals. Whether it’s increasing brand awareness or driving high authoritative links to important SEO pages, we’ve got the inhouse experts to generate the results you crave.

Our digital PR team works alongside every other department within the business which is unique to competing agencies. We can ideate, create & outreach your campaign in house, thus ensuring we’re all aligned on the KPI’s (Key Performance Indicators) & goals set.

Our team are creative in their mindset and work as an extension of you marketing team so we can both achieve the agreed KPI’s.

Our Digital PR Service

We believe our digital pr service is unrivalled, here’s why…

Our Digital PR Process

Our Digital PR service starts with understanding the goal of your business. We then create specific KPI’s around those goals. For example, if you are looking to create a digital PR campaign which will supercharge SEO efforts, we would work towards a main KPI tailored to this. The finer details might include generating coverage to a specific area of the website. There will be an element of understanding both short term and long terms goals relating to PR.

Our next step is to research your specific industry and how competitors have used PR to their advantage. This will help us understand where there are quick wins for the business. The research stage also give us an opportunity to get a feel for what type of content & theme get the most pick up and engagement.

We then run weekly digital PR brainstorm workshop. Here we ideate concept for each campaign, looking at both the content and outreach element. We share the idea with you and your team and agree on a preferred campaign.

We would then facilitate the creation of this content, in most cases, this will be done via our wider team such as our video marketing department or web design & development team.

Our outreach strategy is bespoke to both the campaign and each client we work with. There isn’t a one size fits all when it comes to outreaching content. We understand that different types of content such a video for example, generate better engagement across different publications.

Like everything we do here, we will provide a full report that covers deliverables and how we’ve achieved the formally agreed KPI’s.

Our Client Success

Case Study Icon 1 0191.32 % increase in organic traffic
Ocean Florida live for Florida. Since 2004, they have been championing the Sunshine State and have sent over 250,000 holidaymakers there. We’re proud to be working with UK’s number 1 independent Florida specialist. This allows them to work with the biggest airlines, celebrated cruise lines and the best accommodation providers to create the perfect Florida holidays for our customers. They’re ATOL and TTA bonded, so you can book in full confidence, knowing that you’ve got an expert planning your holiday, and that you are fully protected.
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Case Study Icon 2 01231.24 % Increase in organic traffic
Car Finance Genie are a Car Finance company based in Essex. Their mission is to remove all of the hassle and stress from the process of finding a car and securing finance. CarFinanceGenie successfully simplifies a process that can be daunting and confusing for many. However, they felt their business wasn’t reaching it’s full potential through organic search and so came to us to assist them.
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Case Study Icon 3 011198.39 % Increase in ranked keywords
Cars Under 3000 is a family run business in Rayleigh! Their aim is to provide a first-class service at an affordable cost, and we don’t believe anybody does it quite like them. They understand that buying a used vehicle isn’t always easy. And so, aim to make the process as simple and enjoyable as they possibly can. They don’t just want you to come once and leave with a car you’re satisfied with. They work build a relationship, that brings you back time and time again for all your motoring needs.
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We are extremely proud of every one of our independent customer reviews

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Rated 5 stars on Google
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Rated 5 stars on Trustpilot

Clients We Work With

Digital PR FAQs

Digital PR is the art of generating and seeding content to relevant media publications. This could be through a Video, Infographic or using data to create a story.

Digital PR is needed by brands looking to dominate and excel against their competitors. The service itself can have huge impact on factors such as brand awareness and SEO authority. The content needed to generate coverage in high authoritative sites can only be done through strong PR.

Any business who invest in SEO or want to be more visible on Google should look at digital PR as way to maximise their SEO strategy. It can help return short term result whereas traditional SEO tends to take longer to generate greater visibility.

Content. A lot of agencies will say the backlink and coverage is purely from relationships, although that can sometimes be the case, the best results are served by natural pick up generated from outstanding content marketing campaigns and digital PR.