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A Guide to Local SEO
Did you know, 46% of all Google searches are local? Higher than you thought right? Yet more surprisingly, up to 56% of local retailers

Why Title Tags are Important In SEO
Why Title Tags Are Important In SEO First of all, what is a title tag? Title tags are important because they let readers know what

How to Maximise SEO Within the Travel Industry
Horrible year, right? Already thinking about your next holiday, I bet. Chances are, when you come round to book it, you’ll look online. You’re not

How Long Does SEO take?
First things first, and I can’t stress this enough, SEO is not instant. You can spend as long as you like searching on google

Why Google My Business is a Key Part of SEO
Launching in 2014, Google My Business quickly skyrocketed one of the most crucial aspects of a local business’s online marketing campaign. Google My Business is

4 Steps to Utilising Google Analytics Location Services
The key part of any business is understanding your target customer. Sounds simple right? Well, if it was that easy, every company would be incredibly

Google Rolls Out December 2020 Core Update
Google has taken the decision to roll out the December 2020 core update. But what does this mean? What is a Core Update?

A Guide To SEO Quick Win’s
It is always important for any individual or business looking to tap into the potential of search engine optimisation (SEO) not to take an excessively

Why SEO Is One Of The Most Important Marketing Disciplines
A lot has changed in the marketing space since the popularisation of the World Wide Web in the 1990s, but one thing has remained remarkably

The Ultimate Guide To SEO Competitor Analysis
The Ultimate Guide To SEO Competitor Analysis & How To Utilise The Data. SEO competitor analysis is all about finding gaps in your strategy

9 Simple Ways to Increase Conversion Rate On Your Site
Although CRO aka conversion rate optimisation is a completely different discipline to SEO, it’s becoming increasingly important for digital marketing professionals such as myself to

How Covid-19 has impacted the SEO Industry & Search Trends.
The coronavirus pandemic has turned the world on its head, almost every industry would have been affected one way or another. If it has not