Search Engine Optimisation (SEO) essentially means optimising your website to allow search engines to ‘crawl’ the site as effectively as possible, picking out key information. There are thousands of ranking factors that will affect a website’s ability to rank highly for their key phrases.

Conversion Rate Optimisation (CRO) is the practice of optimising your website in a way that gives you the best possible chance of a visitor to your site becoming – or converting into – a customer.

Having worked in an agency environment myself, a lot of the time you, the customer, are just another number on a long list. Working with an SEO consultant or freelancer such as myself is a lot more personal; we take the time to understand your business and what success looks like to you.

PPC ads are those where a business has paid to be at the top of a results page. Studies show users are more likely to click on an organic ad, which is maximised through SEO. Both strategies together will create the best results, most often.

Every website is different. There are many factors that will dictate this, such as competition in your field, the age of your domain and the budget you can afford to improvements. All of this will be carefully considered when we begin working together to ensure we get the best possible results for you.

This is possible, but ultimately, SEO is a long-term strategy and should be viewed as such. Cheap tactics that try to exploit the search engines simply don’t work anymore, and may result in your site being unindexed (read: undiscoverable!).

No, my SEO services are not limited to businesses in Essex. I provide specialist consultancy and SEO packages to businesses across the UK whether they serve customers nationally or locally.