The most frustrating thing about this question is that there’s not a right or wrong answer, you can spend as long as you like searching on google but unfortunately a straight answer just doesn’t exist.
To give you an average time scale 6 to 12 months should be efficient to see progress in your work. The time frame for SEO depends on various factors, such as previous SEO work, the age of your website, the amount of content and many more. But no two websites are the same- even if they are from the same sector and have the same competition. Every website is unique and even effected by different variables and factors, meaning an SEO timeframe can be difficult to develop.
However, if you’re spending a lot of time worrying about how long it’s going to take, you’re likely wasting your time. Instead focus your energy on making an investment and plan to be in it for the long haul. If quick results come, then great! However, SEO is a long-term marketing tactic with permanent value and shouldn’t be seen as a way to generate quick sales. An optimised website generates more traffic than a website that hasn’t been optimised, most importantly generates organic traffic. Displaying your services or products onto the screens of your ideal customers.
SEO has one of the best ROIs long-term, surely that’s worth the wait?
How SEO has changed
Once upon a time before technology has advanced to how it is now the main strategy was to identify around 5-10 key words which were most relevant to your business and to focus on those. But there is no one specific keyword which is going to drive a lot of traffic to your website, if you are just focusing on a small group of keywords, you’re probably limiting the number of potential customers searching for you.
SEO today is driven by natural everyday language and is far more user friendly as people are searching for more normal questions other than just one key word and are being much more specific within their searches which is easier to rank for as the more detailed and specific you are the less competition will be in this area.
If you don’t have the time or technical knowhow to product a good SEO strategy yourself, consider using an agency that are genuinely passionate about our clients and are transparent in deliverables so you know exactly what you’re getting yourself into and to know the exact process we go through to achieve the best results. Our sharp communication keeps you in the loop each step of the way and sets realistic expectations for achieving your agreed-upon goals. For more information talk to one of our experts at our SEO agency in London.
What Often Delays SEO Results?
Pages often have to be updated with content that makes them crawl better under Google’s algorithm. Content about specific products or services to that page will help rankings. For example, category pages have little content just displaying products, which could cause issues but this can be fixed by adding category specific content explaining to google exactly what is on the page.
Many websites already have title tags and h1s but they are not targeting specific keywords, meaning they are not going to benefit and will be wasted. Many people don’t have access to specific tools that allow them to do keyword research, meaning they are unsure on which keywords would be most beneficial to them and therefore they would need to seek expert help.
Technical issues with the site will make it difficult for google to crawl your site, effecting your rankings. For example, duplicate content which Google defines as ‘content that might be replicated within your website or on other web domains’ making it hard for google to know which page should be ranked.