The fact that you’re reading a blog post with this title suggests you’re more than aware of what the Internet is, and that digital marketing is an important thing for brands to engage in these days – even the smallest ones.
And sure enough, you only need to glance at recent statistics to see that there are now more than 4.66 billion active users of the Internet around the globe; that’s about six in 10 of all people on our planet.
Naturally, your own business might not exactly be trying to target all those people; you might be a largely locally oriented firm, catering to local people. But even those businesses are often missing out on a lot of potential sales and awareness if they don’t have a strong online presence.
Let’s presume, then, that you really are quite early in your digital marketing journey. You might literally have a Google My Business listing, and a basic website, and that might be about it. Is there anything you can do to get your digital marketing underway in earnest, even before you reach out to an SEO agency based in Chelmsford, such as MR SEO?
The short answer is: yes, there is! So, let’s take you through three things you might conceivably do for your firm’s online presence, even while just sat at home in front of the laptop.
Set up a blog
Referring back to what we said earlier, if you already have a website set up, you would have presumably used some sort of content management system (also called ‘CMS’) to do so. In that case, there should hopefully be an option within that CMS for you to add a blog on your website, if you haven’t already done so.
The fact that you’re reading a blog post right now should tell you something about how important it is to have a blog on your small business’s website.
It’s a part of your site that will enable you to regularly add fresh and relevant content that intrigues your firm’s target audience, at the same time as giving search engine spiders something new to crawl. That, in turn, can greatly aid your brand’s efforts to achieve higher Google rankings.
As for what you may write about on your company’s blog, well, the list of possibilities is almost endless. You could write about your firm’s take on certain key news stories in your industry, for example, or even ‘how to’ or ‘tips’ articles.
If you aren’t the most confident writer or would simply like some help with keeping your site’s blog updated with new and high-quality content, please don’t hesitate to get in touch with MR SEO today.
Establish a presence on social media
Taking your business’s first steps onto social media is something else that you can do from home. Statistics have shown that a high level of social media use cuts across the generations – from the Generation Zers who are only just starting to become economically powerful now, right through to Millennials, Generation Xers, and Baby Boomers.
Through the use of tools and techniques such as relevant hashtags and asking questions of your followers that are likely to prompt a response, social media marketing can be a very powerful way of drawing attention to your brand, its values, and what it does.
But there are a few important caveats for us to insert at this point. It is crucial, for instance, to carefully consider what social platforms your brand is active on, given that Facebook and Twitter are not exactly the same – even in terms of the audiences they attract – as the likes of Instagram and TikTok.
Plus, you have to be very conscientious about what you say on these platforms, given the scope for brands to make serious blunders in this regard. That might be all the more reason for you to seek out professional assistance with this aspect of your brand’s digital marketing.
Start creating compelling videos
We cited TikTok above, and it’s worth mentioning that video marketing has been one of the most talked-about and fastest-growing forms of digital marketing in recent years. It is a very ‘now’ way to promote your business online, and you don’t necessarily need professional equipment in order to get started with recording and sharing some captivating videos.
Using little more than a smartphone or tablet with a decent camera, it’s possible to create videos in formats that will intrigue and be relevant to your target audience – think such things as demonstrations of how to use your products, or even interviews with the company founder.
Again, though, it’s important to think carefully about the image you will be presenting of your brand through the videos you create and share. If you’re unsure, don’t forget that we offer the complete video marketing service here at MR SEO.
There you go – just three elements of digital marketing that you can quickly be getting on with from home, whatever your brand’s current stage of development may be in this regard. And if you have any further questions, our own team is always available via phone or email.