Ecommerce platforms such as Shopify, BigCommerce, and Magento are great tools for building websites or apps. They offer powerful features and functionality, and they also provide excellent support, making them a great addition to your site.
There is another element, however, that can help you enhance your success. Understanding SEO for ecommerce can help you take your business to the next level, and having the right platform is key for this.
What Is SEO?
SEO stands for Search Engine Optimisation. It is the process of optimising a website so that it ranks higher on search engines like Google, Bing, and Yahoo. The goal of SEO is to increase the number of visitors to your website by ranking high in search engine results. This can be done through many methods including link building, content marketing, and social media optimisation.
What Is An ECommerce Platform?
An ecommerce platform allows you to sell products online. You can use an ecommerce platform to create a storefront, manage inventory, set up payment options, and more. There are many types of ecommerce platforms available, but most fall into one of two categories:
- Content Management Systems (CMS)
These allow you to build a custom storefront with themes, add-ons, and other customisable elements. Some CMSs include WordPress, Drupal, Joomla, and others.
- Shopping Cart Solutions
These solutions integrate directly into your shopping cart account and let you manage orders from within the same interface. Some examples of shopping cart solutions include WooCommerce, OpenCart, Volusion, and others.
Which ECommerce Platforms Work Best For SEO?
So, which is the best eCommerce platform for SEO? Some of the top contenders include:
Magento is a site-wide search engine optimisation toolkit that helps businesses increase sales by optimising their sites for search engines like Google. It includes tools for managing product catalogues, creating customer accounts, and more. Magento also integrates with popular social media networks, including Facebook, Twitter, and YouTube.
WooCommerce is a powerful ecommerce software package designed specifically for WordPress websites. It allows you to sell products on your website using a drag-and-drop interface. You can create multiple stores, each with its own theme and branding.
OpenCart is an ecommerce platform that works well with many different types of websites. It supports both single store and multi-store setups. The platform comes with a variety of pre-built themes and extensions that allow you to quickly set up shop.
Shopify is a robust ecommerce platform that makes it easy to build and manage online stores. It provides a wide range of customisable options, from payment gateways to shipping methods. Shopify also integrates with popular social networking sites, allowing you to promote your business across multiple channels.
What Factors Should I Consider When Choosing My Platform?
There are several factors to consider when choosing which ecommerce platform will work best for your business. Here are some things to think about before deciding what type of solution will work best for your needs:
- Ease Of Use
The first thing you need to decide is whether you prefer a simple, easy-to-use solution or something more complex. A basic CMS might be all you need if you just want to get started selling online. However, if you have specific requirements, then you may need a more advanced solution.
- Security And Privacy
Security and privacy are important considerations when selecting an ecommerce platform. Many platforms require users to register and log in to their accounts. Make sure you choose a platform that offers secure login credentials and doesn’t collect any personal information.
If you’re looking for help setting up your new system, make sure you find out how much support is offered. Do you need someone to walk you through every step of the setup process? Or do you only need help once you’ve gotten everything working properly?
You’ll likely need to customise your ecommerce platform to meet your unique needs. Will you need to add features later? How flexible is the platform? Can you easily change templates or design elements?
How much does it cost to run your ecommerce platform? Does it offer free trials? What’s included in the price tag?
- Integration With Other Services
Does your ecommerce platform integrate with third-party services such as Facebook, Twitter, Instagram, Pinterest, and more? If not, you may need to look at another platform that has this functionality built in.
How Can We Help?
If you are looking for the ultimate platform to boost your SEO, then why not seek help from the best ecommerce SEO company in town? Our team at Mr SEO offers a host of the best ecommerce SEO services, and can help take your business to the next level.