Marketing is – or at least should be – a key priority for any organisation, and there are two main areas that many people focus on: SEO and PPC.
There are often disagreements and discussions over which constitutes the best of these two concepts – but which will really work best for your own business? We took a closer look at all you need to know.
What Is SEO?
Search engine optimisation (SEO) is the process of improving the visibility of websites in search engines like Google. The idea behind this is simple: if someone searches for something online, they want to find what they’re looking for as quickly as possible. If your website isn’t showing up when they type in their keywords, it can mean you losing out on valuable customers.
The first step towards getting more traffic from organic search results is to make sure your site has been set up correctly for maximum exposure. This means having a good domain name, relevant content that focuses on keywords, an easy-to-use interface, and responsive design. It also means making sure your web pages have been linked to properly by other authoritative sites.
What Is PPC?
Pay per click (PPC) is another way to generate leads and sales for your business. Instead of spending money on traditional advertising, you bid against other companies to appear at the top of the list when someone searches for your products or services.
You can choose between different ad formats, including text links, images, videos, and rich media. These ads usually appear alongside search results, so they’re much less intrusive than banner ads.
Comparing The Advantages Of PPC Vs SEO
Both SEO and PPC offer advantages over traditional advertising methods. They both allow you to reach a wider audience, which can increase the chances of converting them into customers.
However, there are some differences between the two. Here are some pros and cons of each method:
Pros Of SEO
- High ROI – SEO generates leads and sales quickly, while PPC takes longer to show results.
- Low cost – SEO doesn’t require any upfront investment, whereas PPC requires you to set and buy a budget before you begin.
- Brand recognition – When you use SEO, you can create long lasting relationships with your customers, since they’ll remember seeing your website every time they search for something related to your business.
- Trust – People tend to trust websites that come up first in search results, so they assume that the company behind the site must be reputable.
- Higher conversion rates – The higher your ranking, the more likely you are to convert visitors into leads and sales.
Cons Of SEO
- Time-consuming – It can take months or years to achieve good rankings, especially if you want to target multiple keywords.
- Poor ROI – If you aren’t careful, you could end up wasting a lot of money by targeting too many keywords.
- Competition – There are thousands of other websites competing for the same keywords, so you need to make sure yours stands out from the crowd.
- Long-term commitment – You need to keep working hard to maintain your position in the search engine rankings, otherwise your efforts will go to waste.
Pros Of PPC
- Instant results – Unlike SEO, managing PPC campaigns allows you to see instant results. Prominent ads can be placed straight away to help attract traffic to your site.
- Targeted audiences – Since PPC ads appear next to search results, you can target specific groups of people based on their interests and location. This makes it easier to connect with your ideal customer.
- Cost-effective – PPC ads are cheaper than SEO, so you won’t have to invest as much money upfront.
- Easy to manage – Once you set up an account with Google Ads, you can easily track your performance and adjust your bids accordingly.
- No waiting – Unlike SEO, PPC does not require you to wait for months or even years to start generating revenue.
- Reliable – Google has proven itself to be reliable, so you know your ads will always show up.
- More conversions – According to statistics, PPC ads lead to more conversions than SEO.
- Better brand awareness – When you use PPC, your customers will associate your name with quality products and services.
- Easier to scale – As your business grows, you don’t have to worry about investing in new equipment or hiring additional staff.
Cons Of PPC
- Limited budgets – Like SEO, PPC is expensive, but unlike SEO, you only pay when someone actually clicks on your ad. If your ad is successful, therefore, you risk spending a lot of money!
- Clicks don’t always lead to sales – so if your business struggles to convert its site visitors into paying customers, the costs of PPC could accumulate quickly with relatively little return.
Which Should I Choose?
The answer depends on what kind of business you have and how much you’re willing to spend. If you’re looking for a quick way to generate some extra cash, then PPC might be the right choice for you. However, if you’re planning to build a sustainable business, then SEO may be the better option. And of course, using them together in the right ways could help you unlock the advantages of both.
If you are struggling to decide between PPC and SEO, why not leave it to the best SEO agency in London? Here at Mr SEO, we will take care of the SEO vs PPC debate for you, and make sure that your business stands out for all the right reasons.
Whether you’re in need of a SEO or PPC management agency, or both, simply call 020 34114 789 today for further information and advice.