SEO (search engine optimisation) is a crucial part of any marketing strategy. If you want your site to rank highly in Google, you will need to optimise it for relevant keywords. But how do you know whether or not your SEO campaign is working?
As any marketing expert will know, SEO is a complex topic that requires constant monitoring and tweaking. There are several ways to measure the effectiveness of your SEO campaign, such as keyword research, backlinks, and traffic analysis.
To help you monitor the success of your SEO campaign, we have put together some top tips – all you have to do is follow the formula for success!
Key elements of an SEO campaign
There are a few key elements to include in your SEO campaign, and these include:
- Keyword research
Keywords are one of the most important components of an effective SEO campaign. They are used by search engines to determine which pages should be ranked higher than others on SERPs (search engine results pages). So, if you don’t use them correctly, your pages might not achieve the rankings to which you aspire.
It is therefore essential to conduct thorough keyword research before starting your SEO campaign. This can be done using free tools like MozBar, Semrush, and SpyFu. These tools allow you to see what terms people are searching for online and from where these searches originate.
Once you have this information, it’s easy to start brainstorming ideas about what content you should create to attract more organic traffic.
- Backlink analysis
Backlinks are links pointing towards your website from other websites. When someone clicks on a link, it sends a signal to Google that says, “this page has been linked to another page.” In turn, this helps Google understand the importance of that page. This is why backlinks play a huge role in determining the rankings of a web page.
There are many different types of backlinks that can affect your SEO campaign. For example, branded backlinks are more valuable than non-branded ones.
Branded backlinks come when companies mention your brand name in their posts or articles. Non-branded backlinks come when companies simply mention your company name without mentioning your brand name. Therefore, it’s vital to focus on building quality backlinks so that you can boost your overall SEO performance.
- Traffic analysis
Traffic analysis allows you to track how much traffic your site receives each day. It also shows you how visitors are getting there. This includes looking at how many unique users visit your site each month, how long they stay on your site, and how often they return. This data provides insight into how well your SEO strategy is performing.
- Competitor analysis
Competitors are key to understanding how well your SEO campaign is doing. By analysing your competitors, you can get a better idea of what works for them and what doesn’t. You can then apply this knowledge to your own campaigns.
- Content creation
Content creation is a major component of any successful SEO campaign. Without good content, no matter how optimised your site is, you won’t be able to attract new visitors. And if you aren’t attracting new visitors, you won’t be able to convert them into leads.
Make sure you are creating great content that will help you rank high in search engines, and you will automatically boost your SEO.
- Website speed optimisation
- Social media marketing
Social media marketing is another way to promote your business. This is because social networks are now considered one of the most effective forms of Internet marketing. With over two billion active monthly users, Facebook alone offers advertisers an opportunity to target very specific audiences.
- Mobile responsive design
Mobile responsive design is another important aspect of SEO. As mobile usage continues to grow, having a mobile friendly website is essential for success. A mobile responsive design means that your website looks great on both desktop computers and mobile devices like smartphones and tablets.
How to monitor the success of your SEO campaign
Now that we have taken a look at the most important elements of building a successful SEO campaign, you may be wondering how you can go about monitoring the success of your campaign. There are a few options here, and these include:
- Social media monitoring
Social media monitoring is another way to monitor the success of your SEO campaign. There are several platforms out there that offer social media analytics. Some of these include:
- Google Analytics
Google Analytics is a free tool provided by Google that helps you understand how people interact with your website. For example, it lets you see which pages receive the most visits, how long visitors spend on your site, and where they come from. All of this information is available through Google Analytics.
- Facebook Insights
Facebook Insights is a paid service offered by Facebook that gives you access to detailed statistics about your fans. These stats include age range, gender, interests, relationship status, education level, and more. It also shows you how much money each fan spends on your posts.
- Twitter Analytics
Twitter Analytics is a free tool that allows you to track your tweets. You can use this tool to find out how often your followers tweet back, whether or not they retweet your messages, and more.
- LinkedIn Insight Tool
The LinkedIn Insight Tool is a paid tool that provides data about your company’s employees. You can use this data to learn more about your audience, including their job titles, industries, companies, and more.
- SEO reporting tools
Another option is to use one of the SEO reporting tools, such as Semrush. These tools provide detailed reports that show you where your website ranks, how much traffic you receive from various sources, and other information. They also give you insights into how your competitors are ranking in search results.
- Invest in the professionals
In some cases, the best results come from hiring professionals, so you can also opt for a ROI based digital marketing agency to help monitor and manage your sites, and suggest the best ways to move forward.
The bottom line
Monitor the success of your SEO strategy using our top tips above; you can use these tips to figure out whether your current strategies are working or need some adjustments. Once you know what needs tweaking, you can make changes accordingly, and watch your traffic and results rise!