When you open your business, it is important that you understand how you are going to make your brand accessible to your customers. Usually, this is going to be largely achieved by improving your SEO so that it ranks highly for relevant keywords.
If you do not feel very confident about implementing SEO yourself, you can speak to an expert to learn more about what the best SEO methods are to help you create and maintain a high-quality business website.
However, there comes a time where you may want to consider whether or not you need to invest in SEO consultancy or a retainer model. What do each of these SEO services mean? Well, that is what we are going to find out below.
Do I need SEO consultancy?
When you utilise SEO consultancy, you are looking for a group of experts who are ready to help you plot out and build your strategy. They will work with you to learn more about your business, as well as what the best SEO methods are to ensure the growth of your brand. They can also work with agencies through an agency model.
Now, if you are new to the world of SEO and how it can be used to enhance the visibility of your website, you may need to start off with SEO consultancy.
Usually, this will be to discuss how you can use organic optimisation techniques to slowly move your website up to page one. This may also include using specific keywords and content to build up your image and improve your brand as a whole. That way, you can focus on specific aspects of your business, and work with a specialist consultant to achieve your business goals.
Your SEO consultant can help you by:
- Improving your website’s design
- Improving the user’s experience of your website
- Creating relevant content
- Utilising the right keywords on landing pages
- Increasing traffic to your website
By investing in an SEO consultant, you can create a personalised strategy to help boost your website against its competition. You can leave your website in the hands of an expert whilst you handle other areas of your business, including interactions with your customers. That way, you can make sure that your clients get the best experience possible from you and your website.
Do I need a retainer model?
As we previously stated, by hiring SEO consultancy, you are asking for a personalised SEO plan to ensure that you get the support you need to increase the visibility of your brand and website. However, if you would prefer something that is not a personalised plan, you can look into retainer models.
The term ‘retainer model’ refers to a monthly SEO package from an SEO agency. Instead of being involved in the SEO process yourself, you will find that your agency will manage everything about your brand and website’s SEO. This includes the right keywords and demographic target.
You will be able to pick your package based on what criteria you want fulfilled, but most of the time, the package will be left to the agency’s discretion. Therefore, if they believe that one area of your website requires more attention than another side, they may focus on that. Additionally, they may focus on creating organic content to bolster your rankings, with this content being uploaded to your site’s content management system (CMS) on a weekly or monthly basis.
Essentially, your chosen SEO agency will create a plan for you and then focus on bringing it into reality. You will be allowing them to look at your company before conducting analysis on what would bring in the most traffic and views. The control of your website will be out of your hands, and you will have to trust your agency to provide you with the best advice possible.
Which service do I require more for my website?
Ultimately, the main difference between an SEO consultancy and retainer model is the level of autonomy it will give you over your website.
If you do not feel confident about successfully improving the SEO of your website yourself, it’s recommended that you look for a retainer model. However, if you want more control over it, and simply want an agency to help put a plan into motion, it’s likely that you will go down the SEO consultancy route.
However, there are a lot of people who go the opposite way when it comes to their SEO. Whether they are after the best SEO consultancy services in Essex or they just want advice, they will start off with the SEO consultancy to experience the freedom of discussing what SEO techniques are best to improve their website. When they start to feel a little more confident about the process, they may move to a retainer model.
Ultimately, the choice is entirely up to you and whether or not you feel like you need the additional support. For a more in-depth discussion with the Mr SEO team about the solutions we can provide to help improve your site’s fortunes, and which approaches would best suit, please don’t hesitate to call 020 34114 789 today.