When you begin your journey into the world of search engine optimisation (SEO), it can be a daunting prospect. There is a lot to learn in a short period of time. You can go online to learn about SEO for free, but you may find it confusing, especially if you are interested in the more technical side of website optimisation.
By developing an understanding of SEO, you will be able to better stand out among your competitors. This is why you may want to consider hiring an expert to help you with certain areas of SEO. You can do this by investing in an SEO package. But what sort of SEO package do you need? Let’s begin to answer that very question.
What are SEO packages?
SEO packages are service plans offered by experts and SEO agencies that can help boost the online visibility and impact of a client’s website. They usually involve specific areas of optimisation and the associated digital marketing, such as technical SEO, on-site SEO, off-site SEO, content creation, and social media marketing.
All in all, the right choice of SEO package can greatly help your website to rank more impressively for relevant terms on the search engine results pages (SERPs). The package is typically tailored to the client’s needs and paid for on either a monthly or annual basis.
Local SEO packages
If you wish to focus your organisation’s optimisation efforts on a specific area in the UK or any other given territory around the world, you may need a local SEO package.
The Internet is a powerful way to spread the word about your brand on a global scale, and there are globally oriented SEO packages available to help you do this. However, if you have a store in a certain city, or an area-specific service, you will need to use the right locally relevant keywords and may even wish to invest in a few PPC ads to draw attention to your brand’s offerings.
Let’s say that you owned your very own SEO agency in London. In order to market it towards people who live in London, a local advertising package would help you find the most advantageous keywords and ensure your landing pages are optimised for certain areas within London. You may also have advertisements that show off the specific areas your products are located in.
This type of package can be really useful for organisations that are looking for a way to expand the reach of their physical shop.
SEO auditing packages
Technical SEO can be tricky to understand if you have not been an SEO technician for a very long time. This is why some packages can actually be used to review and compile needed updates.
An SEO audit can help you understand what is going right with your website and what needs to be improved. This way, you will be able to help increase the amount of relevant traffic that comes to your website. You should also use this service if you wish to optimise your website for mobile use. By doing this, you will find that it’s likely the positions of your website pages will rise on different search engines.
Content writing packages
The type of content that is published on your website will affect its showings on the SERPs. If you have spammy content that is copied, unreadable or has bad grammar and spelling, you will find that it will be damaging to your organisation’s online reputation and visibility. Even if you use the right keywords to rank for certain phrases, bad content will make it difficult for the right customers to find you.
This is why the best thing you can do is find an SEO package that can add new content to your website. This can include blog posts and landing page content updates. You can even ask for interactive content to be added to your website with this type of package. That way, you can encourage your customers to stay on your website for longer. Additional content can include images, infographics, videos, and audio. In some cases, the package may even include social media content updates, link outreach, and guest blog assistance.
Do you need extra help?
If you are feeling confused about what type of SEO package would be right for you, you can speak to Mr SEO for advice and guidance. We can discuss your website as it presently stands, and find out what you will need if you are to improve its search engine rankings for relevant keywords.
Eventually, you will find that your personalised SEO package will help your website move forward and win the attention of your target customers. Simply contact us today to find out more.