As any marketing expert will know, good SEO can make a huge difference to the success of a business, and has the power to increase traffic to your website, generate leads, and ultimately boost sales.
However, it’s not always easy to find an affordable SEO package that delivers results. There are many factors to consider when choosing an SEO campaign, including a budget, time frame, and likely return on investment (ROI).
In this article we will take a look at how your SEO budget will impact on your exact strategy, as well as some tips for finding an affordable SEO package that works for you.
What is SEO?
SEO stands for search engine optimisation, and is a way to improve your site’s visibility in Google and other major search engines such as Bing and Yahoo. It involves using certain techniques to help your website rank higher than others in organic searches. These include:
- Keyword Research
Finding out what people are searching for online, and ensuring your content is relevant to those keywords is an integral element of successful SEO.
- Content Creation
Creating high-quality articles and blog posts that answer questions or solve problems. This helps to build authority and trust with visitors.
- Link Building
Building backlinks to your site from other authoritative, high-quality and relevant websites, which can help improve its ranking in search engines.
The main aim of SEO is to get more visitors to your site by improving your rankings in search engines. However, there are also benefits to having a strong social media presence and an engaged audience – these both boost your chances of success.
How Much Does SEO Cost?
When we ask the question of how much SEO is likely to cost your firm, it is – of course – difficult to come up with a single answer to this question in terms of a figure. Much will depend on your current circumstances and needs, what kind of SEO services you use, and how ambitious you are with your SEO.
If you were to try to do every aspect of your SEO by yourself – which might be the case at least initially if you are a solo entrepreneur – your SEO cost might be officially zero.
But on the other hand, you could feasibly pay hundreds of pounds, or up to a few thousand pounds for cheap SEO as a small business. As for those firms that are bigger and longer established, and that therefore have a bigger SEO budget and ambitions… well, they could be spending thousands upon thousands of pounds for SEO services.
How Does Budget Affect SEO?
The cost of SEO varies depending on the type of service you require, but generally speaking, the lower the price, the less effective or far-reaching the service will be.
There are two main types of SEO services available:
- On-Page SEO
This includes things like keyword research, creating quality content, and link building. The cost of these services tends to be fairly consistent across all budgets.
- Off-Page SEO
This refers to activities such as guest posting, press releases, social media engagement, and paid advertising. While the costs associated with off-page SEO tend to vary greatly, they are usually much higher than on-page SEO.
So, if you have a limited budget, you may want to largely focus your efforts on on-page SEO. If you have a larger budget, however, you are likely to choose to invest in both on-page and off-page SEO.
Some companies offer both on-page and off-page SEO packages, so be sure to check whether their prices differ based on the type of service required.
How Do I Choose An Affordable SEO Package?
When you are looking for an affordable SEO package, you need to think about the following:
- Services Required
The first consideration that will impact your decision is the type of services you will need. Do you just need basic on-page SEO, or would you prefer to engage in off-page SEO too? Do you need one-off or ongoing SEO work? Are you looking for a long-term relationship with a company, or are you happy to pay per project? Is your budget fixed, or flexible?
These are all important questions and will form the first steps to helping you make the best decision
for your business.
- Business Goals
The next consideration is the goals of your business – what do you want your SEO campaign to achieve? Do you want to drive new customers to your site, or do you simply want to raise awareness of your brand? Do you have a specific target market in mind, targeting everyone, or looking to reach a particular demographic? Do you want to increase sales?
All of these factors will affect how you choose to approach your SEO strategy and will help determine the best SEO strategy for your needs.
- Your Business Type
Finally, it is worth considering the type of business you run. For example, if you own a small local shop, then your SEO needs might be relatively modest – some ‘DIY’ SEO and turning to an agency for relatively ‘ad hoc’ SEO services from time to time. On the other hand, if you run a large national chain, a comprehensive approach to SEO will be utterly crucial, and you will presumably be well-invested in it already.
In addition to this, you should consider the size of your website. A smaller website will likely benefit more from a focused SEO strategy, whereas a larger website will require a broader range of services.
What Is PPC?
Pay Per Click (PPC) marketing is an advertising technique where advertisers bid against each other to appear at the top of Google searches. This means that you only pay when someone clicks through to your website.
Advertisers use keywords to describe their products, so when people search using those terms, they
see ads for businesses that offer similar products.
PPC Vs SEO
If you’re wondering which is better – PPC or SEO, there are pros and cons to each. However, ultimately, it depends on your individual situation.
SEO can be very effective when used correctly, but it requires a lot of time and effort to get results. It also requires a good understanding of search engines and how they work.
On the other hand, PPC is much easier to implement than SEO, and can often generate immediate results. However, it does come with some drawbacks, including high costs and not-always-brilliant ROI if you don’t get every aspect of your strategy right.
So, while SEO is great for building authority and driving traffic to your site, PPC is ideal for generating instant leads and conversions. Both SEO and PPC, ultimately, can play big parts in helping your brand to develop a strong online presence that meets your business goals.
We Can Help You Keep On Top Of Your SEO Cost
Here is Mr SEO, we have the skills, experience, and expertise that you need to take your SEO strategy to the next level.
Whether you are trying to decide between PPC or SEO, or simply need advice on managing your SEO budget, our knowledgeable, skilled, and experienced SEO consultancy team can help. Please don’t hesitate to call 020 34114 789 today for further information and guidance.