Strategic Collaboration: How SEO and PPC Work Hand In Hand To Deliver Results

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing methods used to boost the online visibility of a brand or website. When used together, SEO and PPC can create a powerful combination that delivers remarkable results.   In this article, we will explore how these two strategies interact […]

Why WooCommerce is a Great Plugin to Start Optimising Your Site

Making an online store and steering it to success is tricky. You can’t just hurriedly throw together an ecommerce website comprising a few product pages and expect your intended customers to naturally gravitate to it; a website often needs careful optimising before it can become lucrative.   In other words, you should resist the temptation […]

How To Optimise Shopify For Best SEO Practice

Running an online store isn’t easy, but Shopify can make it appreciably easier. Shopify is an ecommerce platform that helps webmasters to bake a range of online retail functionality — including payment processing, marketing, and tracking customer engagement — into their sites.   Shopify can also assist you in getting your online store noticed online. […]

The 26 Best WordPress Plugins For SEO In 2023

WordPress is a popular choice of content management system (CMS) for websites — and much of its appeal lies in the impressive range of plugins available for the platform.   Exactly which plugins you ought to install will depend on what you want to achieve with your WordPress-powered website. Search engine optimisation (SEO) is one […]

Why Schema Is Important For Local Business SEO

Getting your new business noticed can be a real challenge, and mastering SEO is a key element of this. Schema is a key element of local business SEO – but just what does the term mean, and how can it help you boost your small business and take things to the next level? Below, we’ve […]

How you should monitor the success of your SEO campaign

SEO (search engine optimisation) is a crucial part of any marketing strategy. If you want your site to rank highly in Google, you will need to optimise it for relevant keywords. But how do you know whether or not your SEO campaign is working?   As any marketing expert will know, SEO is a complex […]

What changes are made to your website through SEO?

When you speak to an SEO agency about receiving help for your website, it’s natural that a few changes are going to be made to improve it. After all, you will want your website to look the best it can to attract the right customers to it.   In order to optimise your website as […]

A guide to each and every SEO tool

What is SEO? How does it work? What tools should I use? These questions are common among beginners who want to get started with SEO.   If you are looking for a complete guide to SEO, then you’ve come to the right place – we have put together a list of all the tools you […]

The 16 most useful free SEO tools all business owners should be using

  There are literally hundreds of SEO tools out there, some paid, some free. As a small business owner or a start-up, you will most likely be looking to keep costs low until you get to a certain point. With that in mind, I?ve put together a list of the 16 more useful free SEO […]