SEO for hotels – optimising for the travel & hospitality industries

Introduction In today’s digital age, where the vast majority of travel planning and booking occurs online, the importance of Search Engine Optimization (SEO) for hotels cannot be overstated. SEO services for hotels have emerged as a critical component in the competitive landscape of the SEO for hospitality and travel industries. These specialized services offer hotels a […]

How to do & improve SEO for e-commerce websites

Search Engine Optimisation (SEO) for eCommerce websites is the process of optimising your online store to rank higher in search engine results pages (SERPs). This is important because higher visibility in search engines can lead to more traffic and, ultimately, more conversions and sales. According to a study by Infront Webworks, the first page of […]

SEO Conferences in the UK & Globally over 2024 and 2025

In today’s fast-paced digital world, the importance of Search Engine Optimisation (SEO) for businesses in the UK cannot be overstated. With an increasingly competitive online landscape, the ability to stand out on search engines like Google has become essential. SEO plays a pivotal role in ensuring that businesses are easily discoverable by potential customers. It’s […]

Strategic Collaboration: How SEO and PPC Work Hand In Hand To Deliver Results

Search engine optimisation (SEO) and pay-per-click (PPC) advertising are two of the most popular digital marketing methods used to boost the online visibility of a brand or website. When used together, SEO and PPC can create a powerful combination that delivers remarkable results.   In this article, we will explore how these two strategies interact […]

How To Allocate Your SEO Budget

Figuring out how much money your business should spend on SEO is an inexact science. It doesn’t help that, with marketing, there is never a guaranteed return on your spending; you are essentially making a gamble, however well-calculated it might be.   The trick is to strike a careful balance with your SEO budget — […]

3 indicators to assess SEO ROI

Organisations around the world spend significant sums of money on search engine optimisation (SEO) every year, in the hope of improving their rankings in the search engines for relevant terms – which in the process, they will expect to help generate heightened awareness, traffic, and revenue. How much money are we talking about? Well, it […]

The Ultimate Guide To WooCommerce SEO Plugins for 2023

If you have recently founded an e-commerce business, you might have already decided to use WordPress to build your new company’s website.   However, you can bolster WordPress’s usefulness as an e-commerce tool by augmenting it with the WooCommerce platform. This is already popular with online merchants due to the ease with which it can […]

How To Build The Local SEO Strategy Using WooCommerce

While many people might consider WordPress a no-brainer as their choice of content management system (SMS) for use in building a website, if you are going down this same route, you can really boost your site’s ecommerce smarts by adding WooCommerce to the mix.   WooCommerce is a plugin with which you can customise your […]

Why SEO Is So Important In The Travel Industry

SEO, or search engine optimisation, is the process of improving a website so that it is more visible when people use a search engine to search for products or services that the given site offers. The higher your business’s search engine rankings are for relevant terms, the likelier you are to gain attention, garner clicks, […]

3 Reasons Legal Services Need SEO Campaigns

Improving your website’s SEO, or search engine optimisation, is the process of taking steps to help your content rank higher in the search engine results. In the case of Google alone, it was reported in early 2022 that the search engine received almost 90 billion visits in the space of a month. That’s a lot […]