Improving your website’s SEO, or search engine optimisation, is the process of taking steps to help your content rank higher in the search engine results.
In the case of Google alone, it was reported in early 2022 that the search engine received almost 90 billion visits in the space of a month. That’s a lot of curious eyeballs searching for products, services, and information, so it’s crucial that your company ranks highly and stands out among the crowd.
Your site’s SEO can be improved by utilising things like keywords, alt tags, and metadata, and should be at the forefront of your business’s marketing strategy.
If you work in the legal sector, however, you may be struggling to realise the importance of SEO. So, here are three reasons why legal services need SEO campaigns – listen up.
#1: SEO allows you to outrank your competition and improve click-through
The legal services industry is growing rapidly, and currently generates a whopping revenue of nearly £37 billion a year. There are said to be 143,000 solicitors in the UK, 36,000 barristers and judges, and around 12,000 law firms. That’s a lot of noise and competition your business needs in order to break through on the Internet.
Search engine results can only show so many companies on the first page, so you need to make sure your law firm ranks highly through SEO optimisation.
Improving your business’s SEO through targeted keywords and a solid strategy will help fuel a huge rise in your website click-throughs.
#2: SEO can drive enquiries through a Google My Business profile
Ideally, your website will be moving up the search engine ranks, but you can also enhance your campaign and drive clicks by having a Google Business Profile.
This is particularly useful for legal services. For example, someone could search “family lawyer near me” or “London family lawyer” and your firm could show up in the results. Then, because you have a Google Business Profile, users can easily click on the link to your website or give you a call using the phone number you’ve provided. Speak to one of our London SEO Experts; we can provide you with a local SEO audit full of insights to you can push your services forward.
Make it as simple as possible for potential clients to get in touch and start reaping the rewards. Top tip: update your Google Business Profile details regularly and ensure they’re 100% consistent with the information on your website.
#3: SEO can involve the creation of exciting blog content
One of the misconceptions around legal work is that it’s boring and dry and wouldn’t make for compelling blog content. If you hold this belief, you’re missing a trick when it comes to your marketing strategy.
Thinking outside of the box and creating strong blog content is a way to provide valuable information to your audience, generate more traffic through keywords, and convert this traffic into leads (the goal of all SEO!).
If you’re not the most creative or equipped when it comes to blog writing, fear not. With SEO, especially if you work with a team of experts, you can identify low-competition, high-volume keywords that you can transform into engaging blog posts.
This may include things like how-to guides, complete guides to legal topics, FAQs on legal issues, interviews with industry professionals, localised practice area pages, and more. This content will pull in the readers who are searching for these terms, and lure them down your lead-generation path.
How do I start improving my SEO?
SEO can be a little bit of a minefield, which is why we suggest working with a team of dedicated experts to improve it, but there are basic steps you can take to start improving yours for your site.
First and foremost, your website should include relevant and authoritative content. Tailor your content specifically to your intended user and make sure that you’re an authority on the topic you’re writing about.
For each piece of content, identify and target a specific keyword phrase. Include it in your page URL, in the page title, and even in the page’s headings and subheadings if you can. Remember to keep it user friendly, though – an overload of keywords can do more harm than good.
Link to relevant and trusted sources where possible to provide additional legitimacy. You can also use bold, italics, and other emphasis tags to help highlight your keywords.
Are there SEO experts who specialise in the legal sector?
Here at Mr SEO, we firmly believe that most businesses should invest in SEO, and the legal sector is no exception. With the legal industry becoming increasingly digital, it’s more important than ever before to optimise SEO, growing your customer base and excelling against your competition in the process.
We’ve got a team of experts with over 10 years of experience ready to provide bespoke SEO services for legal firms. So, why not get in touch today and book a discovery call with us?