Take control of your SEO growth

Introducing the new Mr.SEO Tool for Small Business Owners

Since starting the Consultancy/Agency in October of last year I realised how many small business owners understand the importance of SEO but just can't afford to invest due to agency prices.

 

Since then I have been working on a tool to empower business owners to build and execute their own SEO strategy without the need of having any prior SEO experience. This Do-It-Yourself SEO tool will help you to increase organic traffic & sales without paying thousands of pounds to agencies!

 

The step by step guide provides you with monthly actions across various SEO deliverables, making it easy for anyone in your organisation to manage and make progress using the tool.

 

There is both a Local SEO Tool & a National SEO version of the tool. Currently, I’m only offering packages using all features of the tool.

 

Build your strategy

 

The tool will enable you to work on the following on a monthly basis

 

  • Keyword research

 

Firstly, the tool will enable you to find the keywords you relevant to your business. These will be the keyword you believe will get you conversions & sales. You can always change this if you end up offering further services or products.

 

 

  • Keyword Sitemap

 

The next step is creating a keyword sitemap to ensure you have a page for your keywords. Each page will have a set of keywords in which the tool will help you to optimise.

 

 

  • Content Analysis & Topic Generator

 

The tool has a content analysis function that will generate content topics for you. Whether it’s based on longer tail keywords or content that gets great social engagement, this will help you build a content strategy for your website.

 

 

  • Local SEO

 

 

The tool has a few different local SEO functions which both national and local business owners can take advantage of. The tool can be synced with your google my business and you can actually make changes to your Google my business page through the tool, as well as this you can respond to reviews & create posts to share.

The local section also looks at your current citations/directories and gives areas in which citations are incorrect and need updating.

 

 

The tool also has an insights section dedicated to local SEO information. This looks as interactions with your Google my business insights & interactions with your Maps listing.

 

  • Competitor Analysis

 

 

I always tell my clients to take inspiration from what your competitors do well. Whether it’s their blog content or the backlinks they have, there’s nothing wrong with having a spy, on your competition and seeing what you can do make yours better.

The tool allows you to see where your competitors rank, but you don’t and where they have backlinks that you don’t.

You can then use these insights to improve your content & links.

 

Make SEO changes aka ACTIONS

 

Once you’ve built your strategy the tool will generate your monthly actions (To-do list)

 

  • Technical SEO

 

 

The image above shows actions that you will receive once you have created your strategy. The majority of technical changes can be easily done yourself and are explained throughout the tool.

 

  • Outreach Support

 

 

The tool enables you to contact journalists who might have relevant PR requests – this is a great way to build relationships and links.

 

  • Backlink Analysis & Opportunities

 

 

Alongside finding PR requests you can also find links that your competitors have and look at ways to generate these for yourself.

 

  • On-Site Optimisation

 

 

The actions list will have all optimisation changes to ensure the website is in a position to rank for your chosen keywords.

 

Reporting

 

Your strategy can be tracked using the reporting tab, this will track keyword changes & traffic increases.

 

  • Analytics

 

 

  • Keyword Tracking

 

Support

 

  • Live Chat

 

All customers have access to live chat (me) during business hours, however, I’m available outside of these hours on occasions.

 

 

I am close to finishing a help centre for users of the tool. This will have a range of FAQ’s across each area of the tool.

The tool starts at £79.99 per month and each customer will receive a strategy session with myself.

If you’d like to book a demo with me, you can do so here.


local seo article image

Local SEO Checklist For 2020 – How To Rank Better Locally in 10 Actionable Steps

I get asked time and time again by small business owners, how do I get ranked in my area on Google? It is a valid question as there is not one thing that will get you ranking, it is a range of ranking factors. I this post I am going to take you through a checklist of actionable points you can take and implement today to boost your local rankings.

 

Why Is Local SEO Important?

 

Before we get started, I wanted to show you why local SEO can be so important and powerful for your business & it’s growth.

At an event a couple of years ago, Google announced that 46% of searches have local intent!

Search that includes ‘near me’ continues to rise.

 

Growth of local search SEO 

 

This shows it is more vital than ever for your local business to be as visible on google as possible.

1.    Create & Optimise Your Google My Business Listing.

 

You have probably seen me mention this in a few of my articles already, I cannot stress enough how important this is. It is a free tool by Google. You essentially add information about your local business, so you are easier to find on the local pack and from a brand search.

 

 Michael Ryan SEO Google My Business

 

 

For example, Google ‘Michael Ryan SEO’ you will see my GMB information on the right. It is important to include information such as opening hours, any products or special offers & your address if you serve people are your business address. You can also ask users to leave a review here to build your profile for prospects.

 

2.      Make Sure Your NAP Is consistent.

 

NAP stands for Name Address & Phone number. You need to make sure this is consistent across the internet, so you don’t confuse your customers & Google. You want to make sure this information is aligned across the following

 

  • Your website
  • Social Profiles
  • Local Directories
  • Google My Business page

 

3.      Use Google Maps on your Website.

 

If you are a business who wants customers to come to their business premises in some way or another, then it is wise to have your Google maps location on your website.

 

It is very easy to add, you can either collab with your developer or most CMS will have a simple widget to get this added.

 

It is best to include this on your contact us or about me page. It also helps Google understand you are a local business with a physical address, which will help with search.

 

4.      Localise your Title tags & Meta Descriptions. 

 

A lot of local business owners I speak to have an amazing website, but they do not tell Google what’s on their pages. Without this, you will not rank.

 

Title tags, H1’s & your URL structure are vital in Google ranking you on the SERPS.

 

More importantly, it gives you the opportunity to drive home the fact you reside in a local area. For example, you might own a bakery in London.

 

Your homepage title might be ‘Traditional London Bakery | My Bakery’

 

Most CMS platforms such as WordPress, Shopify & Wix will have options for you to change this.

 

5.      Use Schema Mark Up.

 

Schema/ Structured Data Mark Up is still super important for ranking locally. Local Schema is essentially a piece of code that wraps around your local information to help search engines understand is & visualise it for users.

 

You can either work with your developer to get this implemented, or again your CMS platform will most likely have a plugin.

 

If you have an eCommerce website you can also use product schema on your products. This will help search engines visualise information about your products such a price, availability & Images.

 

6.      Get Citations Through Relevant Directories.

 

A citation is any online mention of the name, address, and phone number for a local business.

 

Citations can occur on local business directories, on websites and apps, and on social platforms.

 

Citations will help Internet users to discover local businesses and can also impact local search engine rankings.

 

7.      Acquire Relevant Links – Locally if possible.

 

Although you can still generate great ranking without links, you will not maximise your organic visibility without generating relevant links.

 

If you are predominantly focused on local search, then look to acquire local links.

 

There is a range of ways you can do this, directories, networking, and events.

 

If you need some more info on how to do this, read this article search engine watch covered about Greg Gifford’s Brighton SEO talk

 

8.      Leverage your location in your content.

 

Some of you might have a few different locations you are looking to target. If you do not have a physical address there then you won’t be able to create a Google My Business Page, so what you want to do is create a location page on your website.

 

Here you want to leverage all the content you have around this area. For example, testimonials from clients within this area or images of work you have carried out here.

 

It is also important to internally link to your services page from here.

 

9.      Remember to ask for a review

 

You would be surprised at the level of research people will do before making an investment or purchasing a product. According to a bright local report, 82% of people will read reviews before purchasing from a local business.

 

Do not be scared to ask for a review if you believe you have added value to your client. If you sell products, ask for internal reviews and ask the ones that are great to then review on Google also.

 

Some companies offer an incentive such as a discount code for this.

 

10. Think Mobile

 

One of the most important areas of SEO has been ensuring your mobile site is fully optimised for SEO. Google changed to mobile indexing first so your mobile site will have as much effect on your rankings as your desktop site.

 

It is becoming an important ranking factor as Googles algorithm matures.

 

Not only this, mobile users now outweigh desktop users. Their share of search has increased from 16% in 2013 to 53% in 2020 due to the rise of smartphones.

 

 

If you follow these 10 tips, you will be well on you are to ensuring you generate further local enquiries through organic search. To get a head start, try my free SEO audit tool that will give you further areas you can work on.

 

 

Author: Michael Ryan is a Freelance SEO Consultant based in Essex.

Featured Image sourced from Tecmark 

 

 


Introducing Google’s New Ranking Signal & Algorithm Update: Page Experience.

Google continues to improve the search results and experience for their users & webmasters and business owners we need to make sure we continue to monitor any update and algorithm change they make to ensure our business is as visible as possible for Google and other search engines.

 

 

Google made the announcement on the 28th of May and provided the following information.

 

I would advise all webmasters to have a read through Google’s official update. Below is a summary of what to expect.

 

- New Algorithm Update Will Be Launched sometime in 2021.

 

- It will be called: Page Experience Update.

 

- Google will give webmasters 6 months’ notice before launching.

 

- Page speed and cumulative layout shift are now coming from the "Core Web Vitals".

 

- Google has announced this will essentially replace AMP.

 

- Top story results will be a available to NON-AMP results.

 

- There is no indication of how vital or the weight of this ranking factor.

 

- Google also announced content is still more important & that you can still rank well with poor page experience but great content.

 

Here is a chart that Google came out with to explain what is part of this Google Page Experience update:

 

 

Core Web Vitals - MR SEO

 

What is page experience?

 

Many of you may be wondering, what is page experience? I am going to give a brief explanation.

 

Page experience quite simply the experience your user has on your website. From Google’s perspective, they will be looking at that that suggests that users engage with your website and that you have a good page experience. Page experience could be any of the following factors.

 

- Page Speed.

 

- Https / Website Security.

 

- How well the website displays across different devices such as mobile and tablet.

 

- Are there intrusive ads on the page?

 

As well as this Google is looking to refine further factors that will add to their page experience update. Although we do not know specifics on this, it is likely to be looking at speed and usability.

 

What are Core Web Vitals?

 

As the image above shows, Core Web Vitals are a range of metrics that google uses as signals for understanding a websites page experience.

 

In short, the metrics are:

 

 Largest Contentful Paint (LCP): how quickly a page loads. The LCP should occur within 2.5 seconds of when the page first starts loading.

 

 First Input Delay (FID): how quickly users can interact with a page. Pages should have an FID of less than 100 milliseconds.

 

 Cumulative Layout Shift (CLS): the visual stability of a page (jumping buttons, etc.). Pages should maintain a CLS of less than 0.1.

 

There are 6 tools you can use to gauge how well your site performs against this.

 

• Search Console

 

• PageSpeed Insights

 

• Lighthouse

 

• Chrome DevTools

 

• Chrome UX Report

 

• Web Vitals Extension

 

Although this isn’t an algorithm you should be panicking about right now, if you’re looking to future proof your website in preparation please get in to contact today and we can discuss how we can help you increase page experience and in turn you organic traffic.

 

Author: Michael Ryan is the Owner of MR SEO and SEO Agency in Essex intent on providing ROI for their clients.